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How Analytics Dashboards Allow For Sales And Marketing Alignment
Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they provide different types of...
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Is Your Company Ready for Digital Marketing?
Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ready for...
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Comparing Website Design Proposals
So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the shortlist of...
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What is Inbound Sales?
You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with...
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Inbound Sales Tactics
Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing mix attracts...
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What is Marketing Automation?
Much like the terms “inbound” and “digital”, “marketing automation” has become somewhat of an industry buzzword. Just what is marketing automation? More importantly, how can marketing automation help...
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6 Ways to Kickstart Your Inbound Marketing
An inbound marketing strategy provides businesses an effective way to establish an online presence and attract potential customers. By providing prospects the information they seek, inbound marketing...
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Using Relationship Marketing to Help Your Buyers
In today’s global economy, buyers are faced with more products and service providers than at any time in the past. While having options is never a bad thing, being faced with too many choices can make...
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Knowmad and Clients Celebrate at Appreciation Event
Our theme at Knowmad in 2015 has been growth. We have celebrated growing our team, allowing us to deliver better value and increased services to clients, as well as the growth of our clients whom we...
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CIOs of the Year Honored
Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences...
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How Much Does Inbound Marketing Cost?
When you’re in the market to buy inbound marketing services, it’s important to understand the cost is more than the investment in an outside agency. Let’s talk about what the investment into inbound...
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Building a Business Case for Inbound Marketing
Building a business case for inbound marketing involves several considerations including the overall expected return on investment, the contribution of inbound to the overall sales goal, market...
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Are Pay-Per-Click Ads Worth the Money?
Pay-per-click (PPC) advertising is often described as an expensive, under-performing digital marketing tactic, a “Google Tax”, or a “waste of money”. Unfortunately, this is too often true. Yet, why do...
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4 Tips for Solving Duplicate Content
Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your website...
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How To Out-Market Your Competitors
When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time...
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4 Vital Strategies To Create a Successful Inbound Marketing Platform
When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole. To gain visibility as a...
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How to Create a Social Media Policy
Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line. When it comes to social media, it is...
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7 Reasons to Host Your Next Website on HubSpot
For over 15 years, our agency has been building websites for business customers. During this time, we have seen and used a variety of solutions from open source to paid to hosted platforms. Lately,...
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How Manufacturing Companies Can Leverage Social Media Marketing
Much like a good lead, your social media strategy must be nurtured. Just creating a Twitter handle, or building a Facebook fanpage, won’t come close to being enough. Many manufacturing companies have...
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How Manufacturers Can Stay Top Of Mind In Their Target Market
Staying top of mind with your target audience starts with an obvious task: understanding that target audience, inside and out. For manufacturers, this is often trickier than it seems on the surface....
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